ALL ACCESS AT ESSENCE
For the 2012 Essence Festival, TNT and TBS offered festival goers the experience of being an actual character in tv show favorites like Tyler Perry’s House of Payne. Participants acted out scenes from the shows on green screen and were then edited into the real scene with the other characters. The edited videos were then immediately uploaded to Facebook, Twitter and e-mail, for participants to share with friends.
Over 50,000 Spectators
2 of Televisions Biggest Networks