When it comes to event management, color design can either make or break the entire experience. Colors can create an emotional response and as a result, it is important to understand what different colors convey to people. There’s a reason why the red carpet is red, and there’s a reason why the green room is green. Understanding the psychology of color is what separates good design from amazing design.
White is often associated with purity and cleanliness because it creates a sense of space. Galas, Weddings, fundraiser events, and corporate events utilize white as their primary color to convey a sense of classiness and traditionalism.
Black symbolizes sophistication, power, elegance and in some cultures death or mourning. Like the color white, black has staying power in the world of design because of the long tradition of its use. This color also is used for Galas, Balls, Weddings, fundraiser events, and corporate events.
Design with this color is not for the faint of heart. Orange represents vibrancy, energy, excitement and creates a playful environment for your guests. Orange is usually used as an accent color and depending on the shade, can present a warm autumn or a bright and youthful vibe. Orange is utilized mostly in spring and summer weddings, children’s birthday parties, and for celebratory events in general.
Yellow is known to make people feel cheery and warm but it can also create frustration and anger as it is fatiguing to the eye. It is best to use this color with another color or as an accent but not as a major backdrop. Yellow also increases metabolism, so it is a great color to utilize for a breakfast or brunch event.
Green is one of the most versatile colors in the design world and it might have a lot to do with the fact that we live on a very green planet! Green makes people feel healthy and tranquil and also generates a feeling of healing. This is why the green room is green: it relaxes performers before they go on stage. Green was actually 2017’s hottest color for event design: ranging from weddings, baby showers, galas, balls, corporate meetings, to movie premieres and presentations.
You’ve heard of “feeling blue” but blue actually doesn’t make people sad at all. Blue conveys peace, trust, loyalty and is a popular and neutral color on a global level. Physically this color lowers your pulse rate and body temperature and promotes productivity. Blue is a great color to choose for a collaborative, lengthy, or team building event.
Are you still wondering why the red carpet is red? Red creates an environment of excitement, passion, and intensity while grabbing attention. This color causes blood pressure and heart rate to rise. Red is a go to color for themed events where guests are encouraged to move throughout the venue.
Purple is known as an exotic color that is associated with luxury and extravagance but also a spiritual connection. Purple is often used to create special effects with lighting when designing spaces like a lounge area or a romantic getaway.
Even with an understanding of the psychology of color, knowing what colors are complementary can really help an event planner excel in their business. Planning an event is the culmination of many tasks that need to be executed with incredible accuracy and timing. Velocity Agency’s event planning division, Event Design Build, is experienced and ready to help. With Event Design Build, your event will make others green with envy while our professional team of experts do all of the work!