The New Yord Duck Tape Popup Store
Logo for The Duck Tape Pop-Up Store

Duck Tape Pop-Up Store

In April 2013, Event Design Build spearheaded the planning and execution of a groundbreaking initiative: the inaugural Duck Tape pop-up store in Manhattan. The launch event was nothing short of spectacular, capturing the essence of creativity and innovation that Duck Tape embodies.

Central to the pop-up store's grand opening was a captivating fashion show, showcasing imaginative designs crafted entirely from Duck Tape by renowned Project Runway designers. This unique fusion of fashion and functionality captivated audiences, setting the stage for a month-long celebration of creativity and craftsmanship.

The response was overwhelmingly positive, with the pop-up store swiftly becoming a sensation in the heart of Manhattan. Within the first 24 hours alone, an astonishing 12,000 rolls of Duck Tape flew off the shelves, far surpassing initial expectations. The unprecedented success of the pop-up store underscored not only the enduring appeal of Duck Tape but also the effectiveness of Event Design Build's strategic planning and meticulous execution.

By seamlessly blending experiential marketing with high-impact activations, Event Design Build transformed a simple retail concept into a cultural phenomenon, leaving a mark on the landscape of pop-up retail experiences in Manhattan and beyond. Moreover, the pop-up store served as a hub for creativity, hosting workshops, demonstrations, and interactive experiences that engaged visitors of all ages. From DIY Duck Tape crafts to art installations, the space buzzed with energy and excitement, fostering a sense of community and collaboration

Looking ahead, Event Design Build remains committed to pushing the boundaries of experiential marketing and redefining the possibilities of pop-up retail. With a track record of innovation and excellence, the company continues to inspire awe and delight, one unforgettable event at a time.


  • Consulting
  • Event Design and Development
  • Technical Design
  • Stage Setup & Lighting Design
  • Audio-Visual Systems Design
  • Project Management
  • Printing & Fabrication
  • Installation & Maintenance
  • 37.5 Millions Impressions
  • 3 Day Build
  • Over 15,000 Shoppers
  • 12,000 Rolls Sold in 24 Hours
display for Duck Tape Pop-Up Store
setup for Duck Tape Pop-Up Store
duck tape dress models
duck tape jewelry


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