2017 has come and gone. 2017 was an innovative one for the events industry with an increasing number of technological advancements. Most of the 2017 trends were focused on merging the realm of the real and virtual in what is referred to as mixed reality. Touch technology continues to engage event-goers, and AI technology now has a global presence. Crowdsourcing has become the rule which results in highly engaging events, pop-up spaces and non-traditional locations have become more popular, and events are more fluid because of data analyzation.
This year, while technology may still play a major role in event planning, it will likely play more of a supporting role with many events going back to basics. Sometimes, when it comes to events event planners are so focused on a color scheme that they often forget the most important aspects of having a successful event. Here are the expected trends in 2018 event planning.
The Las Vegas Shooting incident last October has sent the industry into a panic. Before the event, the idea of event security wasn’t as prioritized. The Las Vegas Shooting wasn’t the only incident that put people in danger; there was a spur of natural disasters that swept the globe as well, making security an important issue for event organizers. Event planners are now looking for better coordination with local law enforcement but also with experts such as meteorologists to properly gauge safety measures. There should be a better focus on event security planning, including requiring contractors to produce relevant documents such as insurance certificates. Luckily through the widespread use of technology like in-app crowd trackers, people counters, heat maps that show foot traffic, and more.
The core of any successful event lies with the message that it delivers. While we look forward to having some high-definition mixed reality experiences this coming year, we’ll also be seeing events that engage all five senses. Audio and video are staples when it comes to this, but this year expect to engage your smell and taste as well. In fact, a well-crafted multi-sensory event can provoke interest before, during, and even after an event by:
- adding more hands-on displays that encourage touch.
- Integrating creative spaces within event venues to better engage the senses and stimulate discussion.
- Selecting textures, scents, mood soundtracks and visual techniques
Virtual reality is going to be taking people outside of events and letting them engage as I they were part of it in person. VR will allow virtual speakers to take the stage, create virtual meeting places and let virtual attendees to actively participate in discussions and the event journey, and have digital hangouts that add a new dimension to networking and interaction.
You may be thinking about cuisine, but local flavor refers to adding something unique to the location to the event such as culture, scenery, history and more. The local terrain is expected to be a huge part of events with guided tours, dinners, receptions, and gifts and souvenirs. For those that don’t get to attend the event, this will provide a “wish you were here” atmosphere to the event and urge more people to attend the next time.
Event Design Build knows what it takes to make the most memorable and successful event, and we are constantly monitoring the trends and staying one step ahead. If are you are looking for an event production company to make your event unforgettable; our experienced team is ready for you!