Experiential Marketing is changing the world of marketing for the better. The economy today is evolving, and more and more people are wanting to spend their money on experiences rather than goods. This trend is expanding into the marketing world as well with companies putting more emphasis on experiential marketing. In fact, the 2017 Freeman Global Brand Experience Study concluded that marketers expect to spend more than half of their budget on experiential marketing. Experiential marketing, or engagement marketing, is a marketing strategy that directly engages with consumers and gets them to interact with the brand. Whether it is test driving a car, sleeping in an Ikea warehouse, or a Duct Tape fashion show, experience marketing goes beyond staged advertising content.
Engagement marketing involves more of the consumer’s senses than a traditional advertisement, creating ongoing relationships with the consumers. These marketing campaigns are unique because they create memories for the consumers, bringing the product to life. Soon after, when consumers think of the brand, they will recall the fond interaction they had with it during the event. This intuitive connection creates a more personalized relationship with the brand as opposed to a generic impersonal commercial. Overall, experiential marketing can attract new audiences while continuing the relationship with familiar audiences.
With so many products on the market today, brands need to find a way to make their products stand out among the rest. Experiential marketing may be the answer. Here at Event Design Build, we can help you plan and host events that will get your customers excited about your product. We know the importance of facilitating relationships with your customers, and experiential marketing is one of the best ways to do this. We will work with you to create a one-of-a-kind event that fits perfectly with your brand’s goals and values. We have years of experience planning events in New Orleans and are known for our attention to detail. Please contact us at (504) 250-4727 for more information.