Experiential Marketing is changing the world of marketing for the better. The economy today is evolving, and more and more people are wanting to spend their money on experiences rather than goods. This trend is expanding into the marketing world as well with companies putting more emphasis on experiential marketing. In fact, the 2017 Freeman Global Brand Experience Study concluded …
The Psychological Value of In-Person Marketing
Do you know about in-person marketing? 96% of Americans shop online. And why wouldn’t they? Today’s consumers can virtually try on clothes, have chef prepared meals sent straight to their doors, and even shop for and purchase cars online. There might be no reason ever to leave home. Apparently, if you judge from the images of barren, closed down malls, …